Passion for Lingerie.

Our business idea is simple. We want to offer perfect underwear to every customer. We do this with knowledge, personal service and great passion for our store. We focus on quality, good knowledge and a wide and large range. We have over 100 sizes in the store, from 60-115 in circumference and from A to M cups. If the right size is not available at home, we are happy to order it home and expand our range together with our customers. Sandra helps you find the perfect fit for you and your body. We are all unique and perfect just the way we are. With the right size, most underwear fits perfectly. It gives every woman a pleasant sense of well-being, better self-esteem and elegance.

AVIANI was started in 2012 and is located at Kungsgatan 9 in Gothenburg together with our webshop which is open 24/7. We are not an ordinary store but more like a boudoir. The word means a corner or small room, where a person retreats when he/she is in a bad mood. But the word is most often used for an elegant room, a small private salon or cabinet, where women complete their clothing or receive their closest acquaintances. The boudoir is sometimes used in erotic literature such as by the authors Marquis de Sade and Simone de Beauvoir. We also have handpicked swimwear collections, bras for breast cancer survivors, beautiful nightwear, men's underwear and other exclusive underwear for different purposes and ages.
We have created our own boudoir at Vallgatan 33.

Welcome, Sandra and Anders